Animal Care

Masterpet is the home of some of the most trusted brands in pet care across Australasia. With brands such as Black Hawk, VitaPet, Aristopet, Trouble & Trix and Your’s Droolly, the team at Masterpet knows that life is better with a pet. With this passion and knowledge for bringing the best in pet nutrition, treats, clean-up, grooming and accessories to pet owners, Masterpet makes owning a pet easy.

Masterpet brands are sold through veterinarians, pet shops and grocery stores in Australia and New Zealand and throughout South-East Asia, serviced by offices and warehouses in Australia, New Zealand and China.

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Lyppard is a leading Australian veterinary wholesaler, supporting veterinarians as they care for companion animals, production animals and the elite athletes of the equine world. 

With warehouse facilities strategically located in six locations across Australia, Lyppard ensures the highest service levels to veterinarians around the country. Its team understands the veterinary profession and is focussed on meeting the demands of the industry, providing veterinarians with quality products at competitive prices as well as professional, reliable and friendly service.

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Animates is a specialty pet retail brand with stores throughout New Zealand, trading as a joint venture with Australian brand Petbarn. Masterpet has a 50% share in Animates NZ, which offers a platform for extending the reach of Masterpet’s brands.

From the opening of its first store in Christchurch in 1996, the Animates dream of creating a ‘true pet superstore’ has thrived. Animates is a one-stop-shop for pet lovers, offering high quality food, flea treatments, fun and educational toys, kennels, hutches, cages and tanks, dog and cat grooming products, pet health supplements, as well as pet shampoos and conditioners – all underpinned by good advice in-store.

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VitaPet is Masterpet’s signature grocery brand. The clear leader in the New Zealand market and now the leading pet treat brand within Australian supermarkets, VitaPet is a brand dedicated to making it easy for pet owners to do what’s best for their pets.

VitaPet’s promise is that responsible, high quality pet care doesn’t need to be complicated or expensive and today, with over 500 products in its range across New Zealand and Australia, VitaPet continues to contribute significantly to the health and wellbeing of pets in both countries.

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Black Hawk is the leading premium pet food in Australia and New Zealand and one of Masterpet’s most successful brands. Born from the passion of breeders and developed to become one of Australia’s (and now New Zealand’s) most trusted names in pet food, Black Hawk is about real food and superior pet health through its simple approach of ‘every ingredient matters’. Its commitment to a carefully selected range of ingredients has quickly made it the most affordable premium choice in food for pet owners.

Australian made, Black Hawk continues to enjoy growth within the specialty retail market with an enviable reputation for delivering optimum pet conditioning – measured through such vital aspects as improved skin conditions, mobility and digestion.

Black Hawk challenges passionate pet parents to join the real food movement for pets and help their pets live longer, happier and healthier lives

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